28 Mar Encouraging innovation through innovative workplace design
The overarching theme for office design in 2018 is “vitality”. So what exactly is vitality? How does it relate to office design? And how can this shift in workplace design thinking help you and your organisation achieve and maintain a competitive edge in 2018 – and into the future?
Vitality is defined as energy, excitement, enthusiasm and strength. Think of a workplace you know that’s lively and stimulating. Does it immediately give you a positive impression about the organisation? Do you enjoy meeting and working there? Do you find the employees motivated, optimistic and hard working? If yes, then that’s the result of an office that’s been designed with vitality in mind.
New technological and manufacturing advancements are quickly starting to impact the way we work, providing more flexible opportunities across our day-to-day operations. In an office environment, don’t be fooled – these innovations don’t just stop with technology – they’re also starting to transform the furniture and accessories we surround ourselves with. Traditional work concepts are being disrupted, and the way we know and understand how an office should function, and what an office should look like, are changing rapidly.
The psychology of an office space
To gain an edge, business leaders are focusing on improving their workspace design to recognise an individual’s value in the workplace by providing flexible and varied options for how they work. The office is quickly becoming a place that helps employees feel motivated and energised, and believe it or not – the standard nine-to-five isn’t going to be around for much longer. Creating a space that delivers an overall happier and healthier work environment, will in turn, attract skilled employees and produce positive results in productivity and enhanced performance.
To keep employees engaged and productive, your workspace needs to be designed with that same goal in mind. It’s not enough to design an office space based just on your company’s products and services. To bring out the best in your employees, McCormack Property Services recommend designing a workplace that aligns with your businesses own branding and strategic goals and one that utilises the science of psychology.
Designing tomorrow’s office today
A 2017 survey conducted by Capital One found that 82 percent of office professionals believe companies need innovative workplaces in order to encourage originality and creativity among their employees. They also found that local culture reflected in the workplace, flexibility and attractive design elements such as location, natural light, artworks and reconfigurable furniture and spaces were of importance to the wellbeing of employees.
Think about individual elements that affect your own attitudes and behaviour. Do you work better in natural light or in a dark, quiet room? Do you prefer to sit alone to focus on ideas, or do your best ideas come when you brainstorm standing up in the kitchen? How does the layout and position of your desk impact your mood? Open plan versus closed spaces, natural or artificial light, dark or light colours, artwork or bare walls: these simple elements should be carefully thought through during the design process. Consider also the location and style of the building you’re occupying, your corporate image and branding strategies.
Most importantly, your workspace should be designed for the people who will be working there, with the ultimate goal of enhancing performance. Personalisation of the workplace is about examining the core of the business and its “DNA” and creating environments that add a human experience. The offices of tomorrow can be minimally defined or luxuriously appointed, neutral or colourful, handcrafted or polished – as long as the most important thing in them, are the employees.
The all important brand
The office fitout experts at McCormack predict a rise in the office design trend to incorporate business branding and colours into the workplace.
Designing your workplace to include business branding can have multiple positive effects on business culture:
- Delivers a competitive edge
- Improves business performance
- Attracts and retains talent
- Increases brand loyalty both internally and externally
- Reminds staff of what they’re driving towards together, as a business
Using individual design and brand elements and aesthetics can help to bring corporate strategies to life and create a satisfying work environment for staff to connect, perform and be empowered in.
So much more than work
With new trends leading the way for how we view our work, trends are also emerging around designing spaces that benefit the employees just as much as the business owner. It’s becoming more apparent that a well designed workplace has the ability to produce so much more than just a space for people to work in – it’s an ideas incubator, a creative hub, a hive of efficiency, a flexible, changeable space that drives positivity and productivity – all because of its vitality.